Choosing a Good and Proper Name

The Name of YOUR company is something that carry much weight, especially if it's a brand name. However, in the new age of Internet and Technology, Malaysians tend to find fancy names that are auspicious to market their product.

Malaysia have strict naming method for companies. It can only be in Malay or English and not a cross mix of them (aka Rojak). For example, if you manufacture foodstuff here, and you would like your name be Gerak Maju (Fast Moving in Malay), it can only be Gerak Maju Sdn Bhd or Perusahaan (Manufacturer/Factory) Gerak Maju Sdn Bhd and NOT Gerak Maju Manufacturing Sdn Bhd. Reserved words that are charter marks like Royal,Government,Trust,Finance,Bank,Society etc are also not allowed unless you are given a permission by the Minister of Trade. Your company secretary can advise you on that.

However, having a good name is not enough. Make sure nobody squats on your branding on the internet, being Malaysia or .COM basis. Even with a trademark in play, it is awfully hard to untangle. A search on Malaysia Domain Registry can show if it's in use.

Chinese business community tend to put names that sounds prosperous like Happiness, Good Fortune, and the sort as even Malays and Chinese believe that by repeating words that of good fortune, is just as how you are praying for one.

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